TALENT MANAGEMENT - COMPANY
SITUATION ANALYSIS
- Current positioning
- Company analysis
- Requirements for marketing
- Identification and verification of the vision and mission
BRAND MANAGEMENT
- Brand identity
- Brand positioning
- Talents - USP
- Target group
- Brand values
- Marketing strategy
- Planning of marketing activities
COMMUNICATION
- SWOT analysis
- Definition of communication goals per target group
- Key messages
- Communication strategy
- Action planning
TALENT MANAGEMENT
- Alignment of marketing objectives and strategy with existing human resources talent
- Talent-related function reallocation
- Team optimization
- Strategy-related recruiting